Brand recognition is one of the most important marketing advantages in launching a product domestically or worldwide. Brand recognition is generally a function of a word, name, symbol or logo (trademark or service mark) or an overall image that identifies the product (trade dress). Establishing appropriate protections to facilitate that brand recognition requires judgment, experience and an understanding of the bottom line.
Fay Sharpe helps clients safeguard their trademarks and service marks through counseling on selection, design and use; rendering opinions concerning trademark infringement and registration of trademarks and service marks; preparing, filing and prosecuting applications for registration of trademarks and service marks before the USPTO, state and foreign administrative offices; and representing clients in trademark opposition and cancellation proceedings in the USPTO and foreign administrative offices.
For works of authorship (literary, dramatic, musical, artistic and architectural works), a copyright protects against copying for a limited term.
Our copyright practice covers traditional print, music, advertising and art as well as digital delivery. We create and negotiate agreements for writers, composers, software developers, content providers, retailers, architects and artists.